EAMON BOYLE

Marketing Data Scientist

AstroTwin: Alfonso Reyes

Eamon is a veteran predictive modeler and we are happy to put his talents towards advancing astrology analytics and exploration.

Eamon Boyle is a marketing measurement specialist of over 20 years. Formerly a professor of Statistics and Economic Geography at Indiana University of Pennsylvania. He holds a PhD in Applied Modelling of Urban Systems from the University of Illinois. Within the marketing community he is known for his accurate predictions of response behavior to media and marketing channels — decades prior to the existence of Cambridge Analytics. Born and raised in Ireland, is a native Gaelic speaker. Worked as Executive Vice President of Assembly Media, Ad Age’s 2017 Agency of the Year, where he helped develop the first of its kind in the world data arena where you could move the data with your hand or joystick. At IBM he developed Deep Learning Models to measure the impact of individual responses for Warner Media.

Eamon is currently leading Analytics, Data, Cognitive Science and AI for CultHealth – an Indegene company