Eamon Boyle is a marketing measurement specialist of over 20 years. Formerly a professor of Statistics and Economic Geography at University of Illinois and Parkland College, he holds a PhD in Applied Modelling of Urban Systems. Within the marketing community he is known for his accurate predictions of response behavior to media ads — decades prior to the existence of Cambridge Analytica. Born and raised in Ireland, Boyle was a world-competing distance runner and worked for several years as an architect at key firms in Ireland. He most recently worked as Executive Vice President of Assembly Media, Ad Age’s 2017 Agency of the Year.

Eamon is currently leading Analytics, Cognitive Science and AI for Media, Entertainment and Telco at IBM.