Privacy Policy


The goal of The Ratio Space Inc. (“The Ratio”) is to apply data science to astrology, and use that to provide individual clients, creators (such as authors, artists, and software engineers), and business owners with analytics and insights that will empower people to improve their lives by better understanding the meaning of life events and the effect those events have on their inner and outer lives.

This Privacy Policy is designed to help you better understand The Ratio’s policies and procedures concerning the collection, use, protection and disclosure of the data you do provide to us or that we collect, and the different ways we may use or share it. 

To be clear, The Ratio captures individual data which is aggregated en masse and used to generate analytics. We sell analytics; we do not sell data.

Please see “How to Contact Us Regarding Privacy” below to learn more about sending us any privacy-related questions or concerns you may have.

If you are a resident of California, please see our California Privacy Policy

If you are a resident of the EU, please see our GDPR Policy.

Types of Information We Collect

We collect both “Non-Personal Information” and “Personal Information.” 

  • Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, and aggregated data that we obtain or that third parties obtain for us. 
  • “Personal Information” is information which identifies you personally, such as your first or last names, email address, postal address, telephone number, job title, and/or company name.

The Ratio’s “Plain English” Explanation of What Data We Collect, How We Keep Your Data Secure, and What We Use It For

The Ratio Space Inc collects the following user data:

1. Data associated with calculating an astrological birth chart, including date, year, time and place of a user’s birth. 

2. Extended Behavioral data characteristics captured through a user’s Social Media accounts, which are used in aggregation to study astrology with statistical methodologies. These insights are our primary “product”.

3. Personal Information necessary to sell these products to a user, such as credit card information and a physical address.

All data is stored on secure servers, which partition and firewall Personal Information. 

TheRatio.Space as a website may offer or send its users advertisements from time to time, but your data is not captured specifically to target you with advertisements from third parties. It is captured to conduct science on the data in aggregate to learn more about astrology and refine astrological assumptions to be in-line with statistical observation. In short, our project is dedicated to advancing astrology.

How We Collect Information

We generally collect Information in two ways: (1) you voluntarily provide information to us, such as by responding to a quiz or questionnaire, creating an account, making a purchase, or signing up for reports or email alerts, and (2) through other parties, such as social networks, may provide information to us. Each of these methods is described in more detail below. We use the information primarily to provide you with a personalized experience that delivers the information and services that are most relevant and helpful to you.

Information You Provide to Us

The Ratio collects information you provide directly to us. For example, we may collect information when you:

  • Complete an online form, quiz, or survey, including those on social media
  • Purchase something from us or otherwise engage in a transaction with us
  • Register for or participate in promotions or events
  • Sign up for email alerts or subscribe to receive other information from us
  • Create an account
  • Authorize us to collect information from your social media accounts
  • Use a mobile device, such as a phone, to access our website; and
  • Contact us for any reason, such as by mail or email, including contacting us for technical support or customer service.

Types of Information We Collect May Include:

  • your name 
  • information about the day you were born (for example date, location, time etc.) 
  • contact information (email address and phone number)
  • billing information (like your credit or debit card’s account number, expiration date and security code, billing address) 
  • social media information (any and all data available via social media that you permit us to access when you submit a response to forms including name, gender, photographs, uploads, likes, comments, life events, current and previous job title, job descriptions, employer, job location, education, travel, etcetera) 
  • profile pictures
  • surveys, advertisements or quizzes from The Ratio on social media
  • inferences drawn from your personal information that reflect your preferences, characteristics and behavior

Information We Collect Automatically

We may collect information automatically through technologies such as web browsers, cookies, and log files. We use this information for purposes such as website analytics, supporting advertising, addressing technical issues, preventing fraud or misuse of our services, recognizing you when you return to The Ratio’s website, and conducting data analysis. Please note that The Ratio will not use your data for selling advertising (generating revenue); but we may use it to communicate with you again online directly or via 3rd Party.

The type of information that we may automatically collect might vary, but generally will include:

  • Technical information about the computer, device, hardware, or software you use to access the Internet or The Ratio’s site and information, such as IP address or identifier information for your device (such as device make and model, information about device operating systems and browsers, or other device or system related specifications);
  • Usage information and statistics about your interaction with The Ratio’s website and its services, which may include the URLs of each page of our website that you have visited, URLs of referring and exiting pages, page views, time spent on a page, number of clicks, how long you remained on a page, and other usage statistics;
  • Information that facilitates a safer and more personalized experience, such as displaying your name or other user identification provided in connection with your access or purchase of The Ratio products or services, or usage information for authentication and fraud prevention purposes; and
  • The location of your device, such as may be derived from your device’s IP address.

Information We Receive or Collect from Others

In some cases, other parties provide us with information about you, or allow us to collect information about you. We generally collect information from other parties in three ways: (1) you interact with The Ratio by using a service that is not controlled by us, such as a social network, (2) you give us permission to obtain information that you post on third party sites, such as posts on social media; and (3) we may buy data from third party data providers such as Adobe or LiveRamp.

In those cases, although we cannot control your privacy settings at social media websites or how those other parties protect your privacy, once we receive information about you through those websites, we will treat it in accordance with this policy.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present The Ratio’s website and its contents to you;
  • To offer or provide you with services, information or products that you request from us;
  • To market our products and services to you and to visitors to The Ratio’s website;
  • To communicate with you about your account;
  • To allow you to participate in interactive features on The Ratio’s website;
  • To carry out our obligations and enforce our rights arising from any contracts or agreements entered into between you and us;
  • To notify you about changes to our products and services;
  • To notify you about changes to The Ratio’s policies, including its Privacy Policy;
  • To respond to your inquiries, and to deliver email messages like special offers, updates, newsletters, and announcements;
  • To analyze data and to aggregate your information with other users’ information to improve The Ratio’s services and products, and to update and improve the information on The Ratio’s website; and 
  • To fulfill any other purpose for which you provide your information or for any other purpose with your consent.

Third Party Use of Personal Information

The Ratio may use third party service providers to service various aspects of the site.  Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

We currently use the following third party service providers:

WordPress – this service provides “front-end” website access between the User and the “back-end” which traffics and stores all data for The Ratio Space inc. 

WooCommerce — Personal Information related to account and subscription services are stored by WordPress’s WooCommerce platforms including : Stripe, PayPal, AliPay and WeChat.

ActiveCampaign and Twuilio – Manage email and text message opt-ins and subscriptions with associated Personal Information like first and last name.

CookiePro – Manages cookie preferences via your IP address. 

Google Analytics — this service tracks site usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

Heroku – this is a cloud platform as a service that has features for a developer to build, run and scale applications in a similar manner across most languages.

Amazon Web Services – this is a cloud service from Amazon, which provides services in the form of building blocks, these building blocks can be used to create and deploy any type of application in the cloud. These services or building blocks are designed to work with each other, and result in applications which are sophisticated and highly scalable. In layman’s terms, data will be stored in Amazon Web Services. Personal data will be partitioned via the aforementioned “blocks”. Amazon Web Services is the industry standard for data storage and has a very high degree of internet security.

At this time, your Personal Information is not shared with any other third-party service providers. This list may be amended from time to time in The Ratio’s sole discretion.

Disclosure of Your Information to Third Parties

We may disclose Non-Personal Information including aggregated information about The Ratio’s users, and information that does not identify any individual, without restriction. 

The Ratio does not sell your information to third parties for marketing or advertising purposes. 

We may disclose your Personal Information to: legal and regulatory authorities; to The Ratio’s external advisors; parties who Process Personal Information on our behalf (“Processors”); any party as deemed necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offenses.

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy:

  • To contractors, service providers, and other third parties The Ratio uses to support its business or who provide important services to us;
  • To fulfill the purpose for which you provide it; 
  • For any other purpose disclosed by us when you provide the information
  • To outside professional advisors (such as accountants, auditors, or lawyers), subject to statutory or binding contractual obligations of confidentiality;
  • To any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • With trusted partners to perform statistical or data analysis.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • To enforce or apply this Privacy Policy, and other agreements, including for billing and collection purposes;
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of The Ratio and its personnel. 

If we engage a third-party Processor to Process your Personal Information, the Processor will be subject to binding contractual obligations to: (i) only Process the Personal Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the Personal Information; together with any additional requirements under applicable law.

Your Choices About How We Use and Disclose Your Information

The Ratio strives to provide you with choices regarding the Personal Information you provide to us. 

If you do not wish to have your email address or contact information used by us to promote our own or third parties’ products or services, you can use the “unsubscribe” link in marketing emails we send. If you choose to stop receiving free newsletters from us, you can use the “unsubscribe” link in the newsletter, or you can send us an email at [address] requesting that your email address be removed from the list of subscribers. This opt-out does not apply to information you provided to us as a result of a purchase or other transaction.

The Ratio’s Policy on Use By Minors and Children 

The Ratio’s website, its products and services, are not intended for use by anyone under the age of thirteen (13) years old. No one under age 13 may provide any personal information to the Ratio. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information through The Ratio’s website, register for newsletters, purchase any products or services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. 

Persons between the ages of 13 – 16 will be asked for parent’s or guardian’s permission before their data is captured, processed or stored by The Ratio. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, or of any personal information from a child under 13 with or without parental consent, we will delete that information as soon as it is commercially practicable. If you believe we might have any information from or about a child under 16, please contact us using the contact information below.

Accessing or Correcting Your Personal Information

You can review your personal information by logging into your account at The login is located in the upper right corner of the homepage.

You can also send us an email at to request access to, correct or delete any personal information that you have provided to us. If you request that we delete your personal information, your user account will also be deleted. A request to delete your data will also end any subscriptions you may have, and will prevent you from receiving newsletters or products If we believe the requested change would violate any law or legal requirement or cause the information to be incorrect, we may not be able to accommodate your request. Please note that all data from the backend of our servers associated with your Personally Identifiable Information and your unique ID will be deleted. 

Even after you have changed your information, deleted it, or requested its deletion, we may need to keep copies of such information for legal or compliance purposes, but that any data we keep for these purposes will not be used in the aggregate for statistical analysis.

Data Security

The Ratio has implemented measures designed to secure your personal information from accidental loss, and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers, behind firewalls. 

Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of The Ratio’s website, to subscribe to our products or to use our services, you are responsible for keeping your password confidential. We ask you not to share your password with anyone. Any information you share in public areas of The Ratio’s website may be viewed by any other user.

Unfortunately, transmission of information over the Internet is not completely secure at all times. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to The Ratio. Any transmission of personal information is therefore at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on The Ratio’s website.

Data Retention

Data will be retained by The Ratio indefinitely for statistical analysis. 

We will transfer and store all user data on The Ratio’s website (hosted by WordPress), Heroku and Amazon Web Services.

Contact Information

If you have any questions or comments about this Privacy Policy, the ways The Ratio collects and uses your personal information, your choices and rights concerning such use, or wish to exercise your rights under California law or under the GDPR, please contact us at:

Website: http://www.TheRatio.Space

Email: Privacy@TheRatio.Space

Postal Address:   The Ratio

1607 Ave. Ponce de León GM6 #21

San Juan, PR 00909

Attn: Privacy Officer

Accessibility Statement

If you use assistive technology and the format of this Privacy Notice interferes with your ability to access information, please contact us at Privacy@TheRatio.Space. To enable us to respond in a manner most helpful to you, please indicate the preferred format in which to receive the material and your contact information. Users who need accessibility assistance can also contact us by mail at the Postal Address listed above.

Governing Law and Jurisdiction

You agree that any disputes arising under of relating to this Privacy Policy, the California Privacy Notice, and the GDPR Notice (together, the “Privacy Policy”) shall be governed in all respects by the laws of the Commonwealth of Puerto Rico. Any dispute arising under or relating to this Privacy Policy shall be resolved solely in the state or federal courts located in San Juan, Puerto Rico. 

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